AccorHotels and Dubai World Trade Centre have announced the first 25hours Hotels property outside of Europe.
The hospitality brand, which was conceptualised in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.
The 434-room property, which will become the largest 25hours hotel worldwide, is expected to open by 2020.
25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.
The hotel will become the first upscale addition to an existing 1,210-room cluster of AccorHotels’ award-winning economy and midscale brands at the DWTC complex.
Christoph Hoffmann, chief executive, 25hours Hotels, explained: “The 25hours Hotel for Dubai is an exciting first on many levels.
“Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand.
“At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate.
“25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”
Established in 2005, 25hours Hotels has revolutionized the hospitality industry in Europe with its rich personality and relaxed service.
With an emphasis on social dining concepts, adventure and cutting-edge design, each 25hours Hotel has been shaped into a vibrant community hub.
Olivier Granet, managing director, AccorHotels Middle East & Africa, commented: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers.
“With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts.
“With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East.”
The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements.
With a focus on soulful dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy specially curated meals at two specialty restaurants, a lobby café and rooftop dining venue.