In its first appearance at World Travel Market (WTM) 2023, Trip.com Group, a global leader in travel services, laid out its inroads into the European market and the transformative role of artificial intelligence. The event, held from 6-8 November in London, provided a platform for Trip.com Group to articulate its vision of reshaping the travel experience with advanced AI technology and to solidify its position as an emerging key player in the European travel market.