Qatar Airways is further strengthening its sporting partnerships around the world with the announcement that from the upcoming season it will become the official jersey sponsor of the world-renowned Argentinian football club the Boca Juniors.
The deal will last through the 2022/23 season.
The new partnership further strengthens Qatar Airways’ global partnership portfolio and will see the airline’s logo proudly appear on the club’s jerseys, allowing the Qatar Airways brand to be seen by millions of football fans around the world, while championing the airline’s belief of sports as a means of bringing people together.
Qatar Airways has long celebrated strong ties with the South American continent, where it flies daily to São Paulo and to the capital of Argentina, Buenos Aires, since 2010.
Qatar Airways Group further strengthened these ties in December 2016 through a strategic investment by acquiring ten per cent of LATAM Airlines Group.
Qatar Airways Group chief executive, Akbar Al Baker, said: “Qatar Airways is delighted to partner with world-renowned Football Club Boca Juniors as we enhance our sporting sponsorship portfolio with the world’s best teams.
“We are excited to further expand our presence in South America with our brand represented on the club’s jerseys and look forward to supporting the Boca Juniors in their forthcoming seasons.”
Qatar Airways is already known for championing sport as a means of connecting communities around the world.
Qatar itself celebrates a dedicated National Sports Day each year, while the airline already partners with other football club giants such as leading German football team FC Bayern Munich AG, of which it is a platinum partner, and as announced in April, as main global partner of AS Roma, with the airline’s logo appearing on the team’s shirts.
Boca Juniors President, Daniel Angelici, said: “We are very proud and grateful that one of the most prestigious airlines in the world has chosen Boca Juniors as part of their regional expansion strategy in South America.
“We are sure this agreement will be very fruitful for both institutions in fulfilling their objectives and goals.”