Ryanair, Google, and eDreams have reached a settlement to end legal proceedings between the three parties which have been on-going since 2015.
Ryanair’s Irish High Court proceedings against both Google and eDreams concerned eDreams’ online adverts on Google’s AdWords platform.
The low-cost carrier, Google and eDreams have now reached a resolution, which will benefit consumers across Europe.
Ryanair spokesman Kenny Jacobs said: “We will continue to offer our customers the lowest fares in Europe and we welcome these measures, which will ensure transparency in relation to the online advertising of air fares, to the benefit of our customers.
“We are pleased to have resolved this issue and we welcome these commitments to consumer-friendly advertising on Google’s AdWords platform.”
The conditions of this settlement remain confidential between the parties.
Ryanair had accused Google of allowing eDreams to use “misleading” subdomain www.Ryanair.eDreams.com and a website with branding similar to Ryanair’s to sell plane tickets.
Tickets were often sold at higher prices than on the Irish airline’s own website.
A Google spokesperson said: “We are pleased to have reached an agreement with Ryanair and eDreams.
“We have clear policies on the type of ads we allow on our platforms and we remain committed to enforcing them to best serve consumers.”