Centara Hotels & Resorts has announced the appointment of Yupapone Vorapongsukonth to the role of corporate public relations director.
“Centara is entering a significant phase of growth in which it will double its revenues over the next five years.
“Brand and PR communications will go hand in hand to reinforce our position as a prominent hospitality name both within Thailand and internationally,” said Centara chief executive, Thirayuth Chirathivat.
“Yupapone is a proven leader with extensive communication skills, branding vision and great understanding of the digital media landscape.
“Her expertise will help us drive increased brand awareness and raise the profile of Centara Hotels & Resorts globally.
“We are excited about her important contribution to the company.”
Prior to joining Centara, Yupapone held a management role at Hill and Knowlton Strategies where she spearheaded communication strategies for multinational corporates such as Microsoft, Nestlé, L’Oréal and Grab.
“Centara is one of the most trusted brands in the hotel industry and a Thai icon.
“I feel privileged to have been charged with such an important role in the company’s development.
“In this era of digital disruption, communications and PR have vastly changed.
“Communicating purpose, emphasising the mission through creative storytelling and the use of both traditional and new media will be at heart of the brand strategy.
“I am thrilled to bring fresh energy and expertise to the organisation, to help Centara increase international brand awareness and to remain at the forefront of the industry,” Yupapone said.