DXB Entertainments has announced that Dubai Parks & Resorts attracted over 1.4 million visits during the first half of 2018, an increase of 46 per cent compared to the first half of 2017.
April was another peak month, with the theme parks attracting over 300,000 visits driven by the influx of tourists during the international school holiday season.
In addition, the second annual ‘Big Day Out’ on April 20th set new records for single day visitation with over 36,000 visits.
The region’s largest integrated theme park destination reported over 612,000 visits in quarter two of 2018, compared to 414,000 in the same period last year, growth of 48 per cent.
Theme parks are seasonal in nature and, while Dubai Parks & Resorts has delivered year-on-year growth, the warmer second and third quarters of the year typically deliver lower visitation than the cooler months of the first and fourth quarter.
Mohamed Almulla, managing director, DXB Entertainments, said “We are pleased to announce continued year on year growth in our visitor and hotel occupancy numbers.”
A significant development for the quarter, Dubai Parks & Resorts and Dubai Airports signed an exclusive agreement to feature the theme park destination at all Dubai Airport terminals.
Under this agreement, Dubai Parks & Resorts will be promoted to the over 88 million passengers travelling through Dubai Airport annually.
Dubai Parks & Resorts also recently announced a partnership with Emirates, the largest airline in the Middle East, to offer its customers special bundled offers, exclusively available for Emirates passengers.