British Airways is making a multi-million-pound investment in its short-haul business class cabin, Club Europe.
From September 12th the airline will introduce new menus with improved recipes and warm breads.
There’s also a commitment to provenance, with dishes developed around key British ingredients.
Launch options will include shaved Herefordshire roast beef on a tartar cream with rocket, British reared pork sausage and mash and a selection of British chesses.
On the airline’s longer short-haul flights to destinations such as Faro, customers will have the choice of two hot options and one cold.
Menus on flights to and from Heathrow will also be changed twice a month, rather than monthly.
Carolina Martinoli, British Airways director of brand and customer experience, said: “We’ve been investing in our meals for customers – our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short haul Club Europe cabin too.
“Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients.
“Our focus on provenance will also deliver seasonal dishes from around the British Isles.”
As well as enhanced food, the airline will also be refining the beverages on offer, with new wines served in quarter bottles and coffee provided by British speciality roaster, Union Hand-Roasted coffee.
Lounges are also benefitting from the investment and the airline has already unveiled new lounges in Rome and Aberdeen, showcasing the airlines new design concept.
The airline will be opening a new lounge in New York later year, followed by Geneva, San Francisco, Johannesburg, Chicago and Heathrow’s lounges will benefit from a refresh.