In celebration of 85 years of operation, Turkish Airlines has unveiled a fresh look with a new uniform specially designed for its cabin crew.
The new uniforms will begin to be used following the opening of the Istanbul New Airport, the new home of the flag-carrier.
Inspired by many classic elements of Turkish design and culture, the new uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details.
The global airline, which flies to more countries than any other, paired up with Milan-based Haute Couturier Ettore Bilotta to create the dynamic new uniform design heralding a new era and brand identity for the national flag-carrier.
M. İlker Aycı, Turkish Airlines chairman, said: “Turkish Airlines is always thrilled to collaborate with such creative and distinctive talents which blend elegant and practical design.
“While maintaining traditional elements of Turkish design and culture, our new uniforms are professional and stay true to a culture of hospitality, just like our airline.”
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots.
Ettore Billotta, the fashion designer behind the uniforms, said: “When I started to design for Turkish Airlines, the first thing that inspired me was Istanbul.
“This city has been a melting pot for art and civilisation for centuries and has a rare richness as a common heritage of many cultures.
“I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality.”