Jo Vaughton, the current head of public relations and social for Royal Caribbean International, has been internally promoted to the newly created role of director of brand marketing and public relations at sister brand, Celebrity Cruises.
Starting on October 15th, her appointment will cover all aspects of brand marketing – including events, social, trade and consumer PR, insights and content creation – and demonstrates Celebrity Cruises’ commitment and clear focus on brand building and storytelling.
Vaughton’s move comes at an exciting time for the brand which is eagerly anticipating the imminent launch of its most luxurious ship yet, Celebrity Edge, set to join the fleet in December.
In the three years that Vaughton has been head of public relations and social for Royal Caribbean International, she has successfully overseen the launch communications for four ships, including Symphony of the Seas – the world’s largest cruise ship.
She also oversees UK and EMEA corporate announcements across the RCL Cruises group.
Jo Rzymowska, vice president and managing director UK, Ireland and Asia, Celebrity Cruises, said: “We’re delighted that Jo is joining the Celebrity Cruises family.
“She brings with her buckets of experience and a real creative flair that will make all the difference as we approach big brand moments like the launch of Celebrity Edge.”
The replacement for head of public relations at Royal Caribbean will be announced in due course.