Air Transat has unveiled a new livery as the carrier marks its 30th anniversary.
The new look was unveiled at Air Transat’s facilities at Montréal–Trudeau airport, which was attended by 375 partners and guests.
The first aircraft with the new livery – an Air Transat Airbus A330 – will touch down in the UK for the first time on the morning of November 17th, and is scheduled to land at London Gatwick at 09:40.
Air Transat flies year round from London Gatwick, Manchester and Glasgow to destinations across Canada, including Toronto, Montreal, Vancouver and Calgary, and offers a summer service from Dublin.
Jean-Marc Eustache, chief executive, Transat, said: “I feel a great sense of pride when I look at how far we’ve come since November 14th, 1987, when our first flight took off from Montreal bound for Acapulco.
“And our journey is far from over.
“While our tour operating business and our aviation operations are tried and tested, our services continue to evolve to meet the expectations of travellers today and in the future.
“We have plenty of innovations coming up, including the new fleet livery that we are unveiling this evening, and the new hotel division that we are about to create, all in pursuit of our goal of remaining at the forefront of the travel industry.”
Unveiled during the evening, the new Air Transat fleet livery reflects the recent evolution of the Transat brand image and remains faithful to the company’s promise: to brighten the everyday with the joy of vacations.
The star symbol, recognised emblem of Transat, is proudly displayed on the tail and the rear side fuselage and also on the wingtips.
To mark the 30th anniversary, the design uses touches of grey, a nod to Air Transat’s very first livery.
That livery features gradated shades of blue, to evoke the transformative power of holidays.
Finally, the Air Transat name appears on the side and underside of the fuselage, ensuring its visibility even when the aircraft is in flight.