The doors opened on Halls 8 and 9 of Messe Frankfurt today for the 2023 edition of IMEX Frankfurt, the leading tradeshow for the global meetings and events industry. A brand refresh, timed to launch at the show, meant that visitors were greeted by a new look IMEX, featuring pastel colours derived from its legacy branding, set-off by navy and white and introducing a new motif – a symbolic handshake.