Eurostar has launched a new loyalty programme, Club Eurostar.
Available to leisure and business travellers, the new programme offers more flexibility, additional benefits, and is accessible to all passengers across the world without any fees or qualifying fares.
Comprised of three membership levels, Club Eurostar is designed to benefit all travellers and reward customers for their frequency of travel and spend, as opposed to their class of service.
Plus, for the first time, members will be able to spend points on upgrades, in addition to free tickets and discounted travel without any blackout dates or fees.
Dorothee Mariotte, senior customer insight and retention manager, Eurostar, said: “We’re delighted to launch our new loyalty programme, which offers both leisure and business travellers a more streamlined offer making it easier for customers to book tickets and access benefits and rewards in a few simple clicks.
“Following customer feedback, we’ve made Club Eurostar accessible to all our passengers, irrespective of how much they travel or spend.
“We can’t wait for our new members to sign up so they can start benefiting from the great range of rewards.”
With brand new self-service options on the new app launching soon, it will be quick and easy for passengers to manage their loyalty points, view the discounts they are entitled to, and access the lounges without the need for a physical card.
When making a booking, customers will earn one point for every £1 spent on tickets and members may spend them on Eurostar travel, upgrades, and ticket discounts in 2018.
Avantage and Carte Blanche members will also be able to spend points on a selection of curated products including electronics, fashion accessories, watches, fragrances and travel accessories at the online Club Eurostar Shop.