Today, Hard Rock International in partnership with Steinhauer Properties announced development plans to open the Hard Rock Hotel Long Beach, the first new-build full-service hotel built in Long Beach, California in 30 years and the first new Hard Rock Hotel property in Southern California in almost a decade. Set to begin construction in Summer 2024 with plans to open in Spring 2027, this upscale property will be a unique entertainment destination set in the heart of downtown Long Beach, adjacent to the convention center.