Emirates Partners with NBA: Official Global Airline Partner and Title Sponsor of NBA Cup

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Emirates and the National Basketball Association (NBA) have forged a multiyear global marketing partnership, making Emirates the Official Global Airline Partner of the NBA and the inaugural title partner of the NBA Cup. This collaboration extends to Emirates becoming the first-ever referee jersey patch partner of the NBA, with its logo featured on all referee jerseys starting from the 2024 NBA All-Star Game.

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