Grifco PR has announced it will be handling the public relations for Visit Monaco, the Monaco Government & Tourist Authority.
The UK-based company will be responsible for Visit Monaco’s consumer, trade, MICE and social media communications within the UK and Scandinavia.
It will liaise with and support key stakeholders to increase the principality’s visibility within these markets, ensuring that it is at the forefront of the discerning traveller’s mind.
The agency is well placed to deliver this campaign, counting other ultra-high net worth clients such as North Island, Seychelles and Bramble Ski & Haute Montagne – the alps’ largest luxury chalet operators – among its portfolio.
Set along 3.83 kilometres of deep turquoise coastline on the Mediterranean’s glittering Côte D’Azur, the principality of Monaco is inhabited by 38,000 citizens.
Beloved of the international jet set and European tax exiles, the destination draws over seven million visitors per year, attracted by the stunning scenery, world-class hotels, restaurants, sporting events and attractions on offer.
“We are delighted to welcome Grifco onboard to oversee our UK and Scandinavian PR campaign as the principality enters this new era, and have complete confidence in the team’s ability to deliver,” said Stephan Degueurce-Roberge, managing director at the Monaco Government & Tourist Authority.
“Monaco is undoubtedly one of the world’s most iconic destinations, and we look forward to introducing visitors to a side of our principality they may not have known about before; the destination of choice for the indulgent traveller conscious of leaving a positive impact behind when they leave.”