In a world-first, Dubai Airports and ITP Media Group have joined forces to launch Time Out DXB, a new media brand with the opportunity to engage with the 90 million passengers that pass through the world’s leading international airport every year.
From February 2018, passengers passing through all terminals at Dubai International will have real-time access to the latest offers in food and retail outlets, plus experiences and leisure activities, via the brand-new Time Out DXB App and monthly Time Out DXB magazine.
By downloading the App, using the airport’s free wi-fi, they will receive curated information based on their travel status – with users able to choose between transit passengers, tourists and residents.
The 88-page Time Out DXB monthly English-language magazine will be circulated free-of-charge throughout the airport’s terminals.
The ultimate showcase for both Dubai International and the city of Dubai itself, the Time Out DXB brand will shed light on everything from the hottest concert in town, to the most exclusive suite in the Burj Al Arab, to the latest restaurant opening.
It will also showcase Dubai International as a ‘city within a city’ and a destination in its own right.
“We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home.
“We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future.
“The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something,” said Eugene Barry, executive vice president, Dubai Airports Commercial Group.
Both the app and magazine will be filled with expert recommendations on airport dining and relaxation options, shopping bargains and information on the latest musicDXB concert or artDXB exhibition.
From grab-and-go food outlets to luxury dining, swimming pools to spas, hotels to kids’ play zones, art displays and even live music stages, Dubai International has something for everyone, providing Time Out DXB a rich stream of content to engage its readers.