The UK and Ireland office of the Malta Tourism Authority is the first tourism board to partner with leading online travel brand, Beautiful Destinations, to create high-quality marketing assets to bolster Malta’s promotional efforts.
The tourism authority is using Beautiful Destinations’ images and videos in an integrated marketing campaign across the UK.
Natalie de Laune, marketing and PR manager, Malta Tourism Authority UK & Ireland explained: “The quality of the videos and images we’ve created with Beautiful
Destinations have enabled us to advertise on platforms and in publications that we previously couldn’t access.
“We are thrilled with the stunning visuals that align with our brand messaging and help us communicate all the ways Malta is an enticing holiday destination.”
The images have also been shared with a host of trade partners for their promotional efforts including Thomson, Thomas Cook, Saga, On the Beach, easyJet and British Airways.
de Laune added: “We really value our relationship with our trade partners, and took on board their feedback and requests for new images and videos that better conveyed all the opportunities they know a holiday in Malta offers their customers.
“We’ve loved seeing how the trade are using these new assets.”
Malta’s partnership with Beautiful Destinations has also generated social-first content, targeting a mobile, global audience.
Jeremy Jauncey, founder, Beautiful Destinations said: “It’s a critical time right now for tourism boards to be investing in visual storytelling as a means of differentiation.
“With the growth of social media and consistent access to new content, it has become more and more difficult to stand out.
“Our partnership with the Malta Tourism Authority has been an incredible stride towards the adoption of unique, social-first content that is optimized to live across numerous marketing and social channels.
“Through the immersive content created, viewers will be able to feel first-hand the island’s breath-taking beaches, vibrant nightlife and the history found throughout Valletta long before they are on the ground creating their own memories!”