Primera Air emerging as new force in European low-cost sector | News

Last year was a record year for Primera Air, as the airline carried more than one million passengers for the first time.

Direct sales on the airline’s website grew 125 per cent, while the company’s revenue increased 13.7 per cent compared to 2016.

All figures have been reached with a consistent load factor of 85 per cent.

“Stepping into 2018 with record results in so many areas is very encouraging, especially when this year is expected to be defining for Primera Air in the respect of evolving from a solid European leisure carrier into an emerging transatlantic airline,” said Andri Már Ingólfsson, president and owner of Primera Air.

He added: “Being among leaders in the changing long-haul and transatlantic flight segment is a huge achievement.

“Nevertheless, it is a reminder that we are heading in the right direction and, most importantly, that we are keeping up our effort to bring low fares to both European and transatlantic flight markets.”

As previously announced, Primera Air is opening new bases in Birmingham, London Stansted, and Paris Charles de Gaulle to commence flights to New York, Boston and Toronto already this April, along with new routes from the UK to Málaga, Palma de Mallorca, Alicante, Barcelona and Chania.

In the next two years, Primera Air plans to increase its presence on current bases and to add new transatlantic routes and bases, as the airline has 20 new Boeing MAX9-ER on order.

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