Primera Holidays launches in UK for first time | News


Primera Travel Group has announced the launch of an online travel agency – Primera Holidays.

The move brings 26 years of experience of providing quality holiday trips to the most popular destinations in and around the Mediterranean to the UK.

The service will leverage Primera Travel Group’s cooperation with the best hotels in Spain, Greece and Croatia, matching low-ticket fares from all the main carriers in the UK – Jet2, easyJet, Norwegian, British Airways, Primera Air etc.

Primera Holidays is an online travel agency that allows people to significantly save on holiday packages.

The main competitive advantages are a transparent model of matching the cheapest flights and best hotels, as well as a user-friendly interface.

“We are very proud to announce the expansion of our business that we have been building for more than 20 years in Sweden, Iceland, Denmark and other countries.

“Now we want to take it to a new challenging market – the UK.

“Our team – which consists of the best and brightest professionals – are adept in sourcing the best flight and hotel options to develop dynamic package holidays.

“We have worked hard throughout 2017 to develop a strong offering and are confident that we will grow to be a market leader in 2018 and 2019,” said Andri Már Ingólfsson, president, Primera Travel Group.

The first holidays on offer start from March from Heathrow to a British favourite – Costa del Sol in Spain.

Trips to Dubrovnik, Majorca, Gran Canaria and other places are available soon thereafter.


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