Europcar Group has announced the appointment of Jehan de Thé to the role of public affairs director for the group.
In his new role, 52-years-old de Thé will seek to develop the group’s public affairs strategy with the main objective to promote the group’s expertise in the new mobility markets and to be the link with the public institutions (urban transport, professional and regulation bodies).
He will work closely with all the group’s brands and franchisees.
Expert of mobility jobs, de Thé shared his professional experience between marketing and business development on car rental.
Graduated from the European Business School, he joined Europcar France in 1990 as international marketing manager then he was appointed sales manager for south of France.
In 1999, he became sales director for the broker, holiday-autos.
In 2001, he joined Expedia International to create and develop their car rental program.
After obtaining the IMD’s Leadership Certification in 2006, de Thé returned to Europcar Group and took the position of marketing and e-commerce director.
Since 2012, he has led the development of InterRent, the low-cost brand of the group that he successfully deployed in more than 40 countries.
Europcar – considered the World’s Leading Green Transport Solution Company by voters at the World Travel Awards – is listed on Euronext Paris.
The company is the European leader in vehicle rental service and is also a major player in mobility markets.
Active in more than 130 countries and territories, including nine subsidiaries in Europe and two in Australia and New Zealand, Europcar serves customers through an extensive vehicle rental network comprised of its wholly-owned subsidiaries as well as sites operated by franchisees and partners.
The group operates mainly under the Europcar, InterRent and Ubeeqo brands.