Yotel has appointed Lisa Bovio to the role of chief commercial officer, ensuring the delivery of a strong distribution platform to support the company’s rapid global expansion across all three brands – Yotel, Yotelair, and Yotelpad.
Bovio will have global responsibility for four major verticals: global sales, revenue and distribution, e-commerce as well as brand and marketing communications.
With a projection of 60 hotels by 2023, Yotel is not only strengthening its distribution capabilities, but furthermore looking at introducing regional clustered teams in Europe, Asia and the USA.
Commenting, Yotel chief executive, Hubert Viriot, said: “I would like to join our board of directors in welcoming Lisa to the team.
“Lisa will bring an immense amount of experience and skills to the table at a time when Yotel is expanding rapidly and needs to optimise its growing revenue to negotiate the best possible global partnerships.”
He added: “Yotel will grow its revenue under management ten-fold over the next five years and it is therefore critical to the expansion of the brand that we have a highly skilled and experienced senior team on board to support us realising our vision.”
Bovio has held various senior sales and marketing management positions in the travel industry, building world-renowned brands.
Commenting on her appointment, she said: “The world is going through unprecedented change.
“There has been more change in the last three years than in the last 30.
“I see Yotel as an exciting brand that is leading change, growing at a very fast pace and has every possibility of becoming a major player in its space.
“I am delighted to be part of the team who will steer the company towards its bright future.”
Lisa studied law, she is fluent in five languages and is passionate about travel.
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