InterContinental Hotels Group has unveiled bold new designs for Crowne Plaza Hotels & Resorts that are set to feature across its European hotels.
The designs are on show at IHIF 2018, one of Europe’s largest industry investment conferences.
Visitors can walk around the new concept and explore a Crowne Plaza flagship hotel via virtual reality, giving hotel owners and investors the chance to experience and interact with the Plaza WorkSpace and WorkLife Room.
These designs are part of a global Crowne Plaza programme to ensure the brand is first choice for modern business travellers and more profitable for hotel owners.
The brand is benefiting from a $200 million investment in the Americas over three years, where the new hotel concepts have already been trialled.
Now it is shaking up the competition in Europe by challenging ‘business as usual’ to re-define the business travel hotel, creating a new experience to meet the needs of how travellers want to work, meet and socialise in hotels.
In Europe, IHG has collaborated with world-renowned design studio Conran & Partners, to challenge the preconceptions of a standard business hotel, deliver inspiring settings and create more flexible working environments.
This, combined with enhanced service, food that fuels and technology to get the job done will transform the guest experience at Crowne Plaza.
Mike Greenup, vice president of brand management for Europe, at IHG, said: “We’re investing in Crowne Plaza to make it the first choice for modern business travellers and more profitable for hotel owners.
“We’ve partnered closely with our owners throughout this project and every element of the new design has been shaped with return on investment in mind.”