Wyndham Hotel Group partners with Novum Hospitality for European expansion


Wyndham Hotel Group and Novum Hospitality, one of the largest hospitality businesses in Germany, today announced the signing of a long-term development agreement.

The deal will see the two companies develop new hotels across key destinations in Europe, including Germany, Austria, Belgium, the Netherlands, Poland, UK and Republic of Ireland.

Novum Hospitality was founded in 1988 as a family-run hospitality company and has grown to become one of Germany’s largest hotel management groups, with over 20,000 rooms across 160 hotels operating under the Novum Hotels, Select Hotels and niu brands.

“Novum Hospitality has a long-standing reputation for developing high quality hotels in urban hotspots throughout Europe, and its expansion plans perfectly complements our development objectives in this dynamic market,” said Christian Michel, vice president development central and eastern Europe, Wyndham Hotel Group.

“Europe offers tremendous potential and working with Novum Hospitality will enable us to further extend our footprint with more quality accommodation in a diverse range of destinations,” he added.

Hotels developed under this new agreement with Wyndham Hotel Group will join the Novum management portfolio under the Wyndham Grand, Wyndham, Wyndham Garden, Ramada, Ramada Encore, TRYP by Wyndham, Hawthorn Suites by Wyndham, Days Inn and Super 8 brands.

“This strategic alliance with Wyndham Hotel Group, one of the world’s largest and most diverse hotel companies, is an extraordinary growth opportunity for us.

“We are already planning a number of projects in sought-after destinations in Europe and we look forward to developing up to 20 hotels together in the future,” said David Etmenan, chief executive of Novum Hospitality.

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