Rove Hotels, a joint venture between Meraas and Emaar Properties, has announced that it has reached a landmark first hotel management agreement in the UAE.
In a deal with Mada’in Properties, the brand will operate Rove Mina Seyahi in the heart of Dubai Marina.
A contemporary midscale hotel brand, Rove Hotels has signed a long-term management agreement with Mada’in Properties to operate the 270-room Rove Mina Seyahi and
Rove Residences Mina Seyahi, an exclusive collection of 443 serviced residences which will soon open for sale.
The Rove Mina Seyahi is envisioned as a 50-story tower featuring a hotel and serviced residences and is expected to be operational in 2021.
Rove Mina Seyahi will offer several lifestyle amenities, including a swimming pool, fitness facilities, meeting rooms, children’s play area, and the signature all-day restaurant – The Daily Mina Seyahi.
Key elements of Rove including a double-height ceiling lobby, outdoor pool and deck, 24-hour self-service laundromat, convenience store, luggage store rooms, safety deposit boxes, and ample parking will be featured at the Rove Mina Seyahi.
Hotel guests have the convenience of a late check-out time of 14:00 and a range of smart services including Wi-Fi connectivity.
Underlining the focus of Rove Hotels to assure guests effortless connectivity, Rove Mina Seyahi is located adjacent to Al Sufouh Road, with easy access to the Dubai Metro and Dubai Tram.
The beach and Dubai Marina promenade are within walking distance ensuring that a range of leisure and lifestyle choices are available to hotel guests and residents.
Abdulaziz Al Awar, chairman of Mada’in Properties, said: “Rove Mina Seyahi is our first mixed-use hospitality development in the UAE, having delivered Marina Arcade, a chic residential super-tower.
“With the strong focus of the Dubai Marina district and the surrounding areas on luxury hotel projects, the contemporary midscale value proposition of Rove Hotels will make Rove Mina Seyahi stand-out and appealing to the new generation of travellers, entrepreneurs and investors.
“We will roll out the launch of Rove Residences Mina Seyahi shortly, enabling customers to own a signature Rove Residence in one of the region’s most sought-after waterfront developments, the Dubai Marina.”
A UAE-based private joint stock company, Mada’in Properties is currently also developing a residential community in Dubai South near the Al Maktoum International Airport as well as a community retail centre in Dubai Marina.
Olivier Harnisch, chief executive of Emaar Hospitality Group, said: “The agreement to operate Rove Mina Seyahi underlines the clear value-add and distinctive identity that the home-grown Rove Hotels brand has earned in a short span of time since its inception.
“It delivers the positioning of Rove Hotels of being designed for new generation travellers who recognise value, stay connected, and seek culturally inspired surroundings.
“Dubai Marina’s central location, the access to the wide choice of lifestyle amenities, and the signature identity of Rove Hotels to deliver fuss-free and super-efficient service will be key selling points of the development.
“We will continue to explore such management contracts in the UAE and the region for Rove Hotels.”