AM:PM, the new digital platform for tracking hotel supply and pipeline information from STR, is now available for Australia and Gulf Corporation Council countries.
Previously only available in the UK & Ireland, AM:PM provides solutions for hotel brands, developers, investors and more to conduct analyses based on new hotel openings, pipeline construction and development, closures, rebrands and transactions.
The tool enables hotel development teams to identify opportunities, at the same time enabling hotel-revenue management teams to better understand current and future changes in market dynamics.
The database is updated daily by STR’s research team, building upon the information STR receives directly from hotel companies.
“We are thrilled to bring this innovative platform to new markets,” said Robin Rossmann, STR managing director.
“AM:PM allows STR to offer greater intelligence for the hospitality industry, enabling better-informed decision making that dramatically increases the range of insights users can gain on hotel supply and pipeline development.
“At the same time, AM:PM saves clients a substantial amount of time that they can use to analyse these insights.”
In addition to AM:PM’s online database, the platform includes a fully-functional interactive map tool that enables users to pinpoint specific locations and information with a wide range of options for sorting.
STR will also launch AM:PM for the U.S. and Germany in the coming months, with more information on the official website.