John Morhous has been named chief experience officer at Flight Centre Travel Group.
In the newly established role he will be responsible for ongoing client-facing innovation and digital mobile platforms, the development of additional tools and technology, and thought leadership, across all of FCTG’s corporate brands globally.
FCTG’s corporate network services the needs of organisations of all sizes across dozens of industries in more than 90 countries.
Morhous has been with Flight Centre Travel Group for 11 years, most recently serving as the chief strategy officer for corporate brands in the Americas, including FCM Travel Solutions, Stage and Screen, cievents and Corporate Traveller.
This new role was created as a result of the increasing importance and emphasis that technology products and services play within the offerings of FCTG’s global corporate brands.
Morhous’ appointment into the role comes after the development and delivery of many technology-driven brand enhancements that he has overseen in previous roles within the FCTG business.
Products ranging from traveller portals to a secure risk management platform, to the ClientBank reporting suite and the launch of the innovative “chatbot” Sam app, have all launched under Morhous’ strategic direction and have propelled the businesses and its customer service to the next level.
Morhous joined FCTG in 2007 as the director of IT with FCM Travel Solutions.
He was then appointed chief information officer of the brand, another newly-created position at the time, and was an integral part of the expansion and growth of the FCM Travel Solutions globally.
During his tenure he has led corporate and digital marketing, as well as corporate product teams in the USA.
He will continue to serve on FCTG’s corporate global leadership group and report directly into Leonard Donaldson, the group chief information officer of FCTG.