Margaritaville Holdings has announced the debut of its new upscale boutique select-service hotel brand.
Designed to help travellers relax, rejuvenate and escape the everyday, Compass by Margaritaville Hotels & Resorts points owners in a new direction, with an economically efficient select-service model that connects travellers with the original lifestyle brand in a personalised, welcoming boutique hotel setting.
“Over the last forty years, Margaritaville has evolved from a song about paradise into a dynamic business capturing the attention of millions of consumers around the world,” said John Cohlan, chief executive officer of Margaritaville Holdings.
“Compass by Margaritaville Hotels and Resorts presents a compelling competitive advantage to developers, giving them the unique opportunity to leverage the power of our time-tested lifestyle brand in the thriving boutique select-service space.”
Margaritaville spent the last year conducting extensive customer research and market analysis in order to create Compass by Margaritaville Hotels & Resorts.
The outcome is a fresh new design concept and prototype – a distinctive five story, 131-room, 83,000 interior square foot building sitting on approximately three acres of land.
Compass by Margaritaville Hotels & Resorts will offer specific standards to guide developers, while allowing for a flexible design reflecting each property’s local surroundings and unique architectural or site plan needs.
Compass by Margaritaville Hotels & Resorts is a model that works for new-builds, adaptive reuse buildings, mixed-use concepts and conversions.
Incorporating Margaritaville’s signature ‘casual-luxe’ design, each Compass by Margaritaville Hotels & Resorts property will welcome guests with an open-concept living lounge and bright, airy atmosphere, bringing a taste of the outdoors inside.
Travellers will easily unwind and feel at home with ample indoor and outdoor spaces to relax or work.
Complimentary amenities will include hot and cold drinks and light snacks at a welcome cabana, a daily signature cocktail happy hour, access to laptops, printing services and high-speed Wi-Fi.
Guestroom accommodations will be modern with nature-inspired design and premium amenities, including Margaritaville’s signature bedding, an oversized bathroom with rainfall showers, and smart TVs for streaming video and music.
Compass by Margaritaville Hotels and Resorts is aiming for national growth across the US, in city-centre urban locations, near regional convention centres, college towns, and smaller destination resort locations on beaches, lakes and mountains.
“Our focus is to ensure the cost to construct a Compass by Margaritaville Hotels & Resorts property is comparable to other upscale select-service hotels while offering a fun, locally inspired lifestyle experience in a boutique setting,” said Rick Cunningham, vice president of hotel development at Margaritaville Holdings.
The first Compass by Margaritaville Hotels & Resorts is being developed by Floridays Development Company on Anna Maria Sound, Florida.
The property will be adjacent to Minto Communities’ existing One Particular Harbour marina and luxury condo development.
Anna Maria Island and Sound is a gulf coast leisure destination with marina and beach access to the Gulf of Mexico, and an ideal spot to introduce the Compass by Margaritaville Hotels & Resorts brand.
Multiple additional projects are under consideration with development groups in the Southeast and Mid-Atlantic.