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Radisson Hotel Group has announced a new strategic partnership with Hainan Airlines.
Hainan is owned by HNA Group, a China-based conglomerate which is also a majority owner of Radisson Hotel Group.
These two global companies will now deepen their relationship even further with an extensive strategic cooperation that covers several areas, including a loyalty program partnership, and coordinated marketing and social media campaigns.
To kick off this partnership, members of Radisson Rewards, the global rewards program from Radisson Hotel Group, will be able to redeem their points for flights with Hainan Airlines and nine other leading carriers under the Fortune Wings Club frequent flyer program.
Radisson Rewards members will now be able to exchange Radisson Rewards points for Fortune Wings points.
This partnership will be promoted via both companies’ marketing and social media channels, including WeChat and Weibo.
“As a member of HNA’s family of brands, Radisson Hotel Group joins an extensive global network of like-minded companies, and brings its products and services to key feeder markets like China.
“We are delighted to offer our loyal guests the chance to experience the five-star service of Hainan Airlines and its sister carriers through this rewarding new partnership.
“We also look forward to opening our global hotel network to Fortune Wings Club members,” said Eric De Neef, global chief commercial officer, Radisson Hotel Group.
The partnership will see ten Radisson Rewards points equivalent to one Fortune Wings point, with the minimum redemption being 2,000 Radisson Rewards points, which converts to 200 Fortune Wings points.
“We are happy to deepen our relationship with Radisson Hotel Group through this new global partnership,” commented Wang Zhen, chief executive officer, HiApp, HNA Aviation & Tourism Group.
“Our two companies share many common values, including our commitment to providing world-class service.
“We look forward to sharing the benefits of our expanded global network with all of our esteemed customers, wherever in the world they travel.”
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