Rocky Mountaineer has appointed the Brighter Group, a Finn Partners Company, to implement a strategic PR program in the UK.
The campaign is designed position the luxury tourist train operating in Western Canada and the Pacific Northwest as a must-do experience for potential visitors.
Rocky Mountaineer is an award-winning rail journey providing privileged access to awe-inspiring vistas of sparkling lakes, snow-capped mountains, and local wildlife at every turn through the iconic Canadian Rocky Mountains.
There are four Rocky Mountaineer routes, each with its own distinctive highlights, compelling commentary and delicious, Canadian cuisine enjoyed while guests take in the views from the comfort of plush-reclining seats in the custom all-domed fleet of rail cars.
The operator offers over 65 packages available via a number of key trade partners including: Trailfinders, Canadian Affair and Readers Offers.
Of the appointment, Polly Tracey, director, communications, Rocky Mountaineer, said: “The UK is one of our biggest international markets and our brand is well-loved there.
“We are thrilled to be working with the Brighter Group to differentiate ourselves in the UK media.
“I’ve known the agency and Debbie Flynn for many years and I am confident that they will bring creativity to our PR mix and nurture key media relationships on our behalf.”
In January 2018, the Brighter Group became part of Finn Partners, a global marketing and communications firm.
The Brighter Group, a Finn Partners Company, specialises in public relations, representation, MICE, trade marketing and integrated digital campaigns.
The agency has a client base ranging from tourist boards to airlines, tour operators, hotels and car rental companies.
Debbie Flynn, managing partner of the Brighter Group, commented: “We are delighted to be welcoming Rocky Mountaineer to our ever-growing client portfolio.
“Our experience working within every sector of the travel industry and the expertise, creativity and product knowledge of the account team perfectly position us to further raise their profile in this important market.
“We will be focusing on bringing the Rocky Mountaineer experience to life for journalists, travel agents and consumers in the UK and are thrilled to have been chosen to work with this iconic Canadian brand.”