Etihad Aviation Group has announced a new organisational structure and operating model, effective immediately, to deliver on its mandate as it embarks on the next phase of its transformation.
The decision comes as the airline seeks to battle back from investments in airberlin and Alitalia, which led to substantial losses over the past two years at the Abu Dhabi flag-carrier.
The reorganisation is the next step in ensuring the group is fit for purpose to prosper as a people-focused business driven by innovation, safety and sustainability, Etihad said.
Under the new structure, the group will be reorganised into seven business divisions – operations, commercial, maintenance, repair & overhaul, human resources, finance, support services and transformation.
The new structure will be led by a new executive leadership team reporting to croup chief executive officer, Tony Douglas, who also assumes responsibility for Etihad Airways.
Mohamed Mubarak Fadhel Al Mazrouei, chairman of Etihad Aviation Group, said: “As we approach our 15-year anniversary, the reorganisation and restructure of the group and leadership team will help us lay the foundations for Etihad to optimise its value as a world-leading group, streamline operations, and capitalise on opportunities, allowing the business to focus on improving its core operating performance.
“We recorded an improvement in our operating results for 2017 and are confident that we are back on track this year, strengthening our position group-wide after a period of consolidation, bolstering our presence in key global markets, and continuing to support Abu Dhabi’s growth in the aviation, trade and tourism sectors.”
Baumgartner has been appointed senior strategic advisor to Douglas
Former Etihad chief executive Peter Baumgartner will now serve as the senior strategic advisor to Douglas as part of the executive leadership team.
Having led Etihad Airways since 2016, Baumgartner will advise at group level on global partnerships and innovation.
Mohammad Al Bulooki, Etihad Airways executive vice president commercial, has been promoted to chief operating officer, and will be responsible for core areas including network operations, flight and technical operations, fleet engineering, aviation security and safety, as well the Etihad Airport Services entity which manages ground and cargo handling, and catering.
He is also responsible for the airline’s pilot and cabin crew community.
Robin Kamark has been appointed chief commercial officer.
Kamark, who joined Etihad Aviation Group in April 2017, will spearhead the overall commercial strategy of the airline, including cargo, sales and marketing, revenue management, customer service, network planning, and alliances.
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Headquartered in Abu Dhabi, Etihad Aviation Group is a diversified global aviation and travel group driven by innovation and collaboration.
Etihad Airways took the title of Middle East’s Leading Airline – First Class earlier this year at the World Travel Awards.