The Singapore Tourism Board is celebrating its long-standing ten-year partnership with Messe Berlin.
To mark the occasion, Singapore will be the Official Partner Country for ITB Asia 2017, Messe Berlin’s regional flagship tradeshow.
STB’s new brand, Passion Made Possible, will feature prominently across the exhibition show floor, with STB hosting the Singapore Pavilion (Booth F05) and Happy Corner (Booth F50) from October 25th-27th at ITB Asia 2017.
The event will be held at the Sands Expo & Convention Hall.
“This year marks the tenth anniversary of ITB Asia being anchored in Singapore, a testament to the country’s position as a leading travel and tourism hub of Asia.
“The success of ITB Asia over the years has also helped entrench Singapore’s strength as a platform that catalyses the growth of business events, and a destination that provides opportunities for delegates to network, collaborate and share insights.
“We are excited to continue partnering with Messe Berlin to expound the latest travel trends and deliver exceptional experiences at ITB Asia, and for Singapore to lead the way as a springboard for the region’s travel industry to grow,” said Andrew Phua, director of exhibitions and conferences, Singapore Tourism Board.
ITB Asia was launched in 2008 in Singapore, a destination in the heart of Southeast Asia, one of the world’s fastest-growing regions for travel and tourism.
Well-positioned to grow in tandem with the dynamic travel and tourism ecosystem of this region, it is today Asia’s leading travel tradeshow, hosting a comprehensive spectrum of conference tracks and education sessions on various categories across leisure and corporate travel.