Etihad expands Acqua di Parma partnership | News

Etihad Airways has launched a new partnership with the Italian fragrance brand, Acqua di Parma.

From August, the UAE national airline will introduce a range of exclusive amenity bags and toiletries for its customers travelling in the Residence on its Airbus A380s, and on long-haul first and business class services.

The brand will also feature in the airline’s flagship first class lounge in Abu Dhabi.

The new collaboration was celebrated with a curated event at the St. Regis Hotel’s Abu Dhabi Suite, which was decorated in a style inspired by the perfumer, and featured a unique perfume room where guests were given a personal fragrance experience by a team from Acqua di Parma.

Linda Celestino, Etihad Airways vice president guest experience, said: “Acqua di Parma is universal in its appeal, effortlessly combining, traditional know-how, craftsmanship and innovation with a modern Italian, yet very international flair.

“We could think of no better brand partner who stands for the same understated elegance, focus on design, luxury and warmth associated with Etihad as a world-leading airline.

“We look forward to exploring opportunities to expand our partnership even further.”

Etihad Airways’ association with Acqua di Parma began in 2014, when the airline started offering the brand’s luxury toiletries in the Residence.

Founded in 1916 in the historic city of Parma, and part of the LVMH Group since 2001, Acqua di Parma has worked closely with Etihad Airways to tailor its unique products to each stage of the guest experience, on the ground and in the air, using its signature Colonia, a perfume with a formula which has remained unchanged for 102 years, along with a selection of additional fragrances in The Residence.

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