Celebrating its tenth anniversary, ITB Asia 2017 has opened its doors at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore.
An expected of more than 11,000 delegates will be able to look forward to an exciting exhibition event and conference programme.
The event will feature its strongest line-up of exhibitors and speakers, as well as many firsts for the travel trade show.
“We are immensely proud to be celebrating a decade of ITB Asia.
“While ITB Asia has grown and changed significantly over the past ten years, our key objectives have not changed – to bring together leading buyers and exhibitors from around the world, and to meet and exceed the needs and expectations of our customers and delegates.
“Already, ITB Asia 2017 is expected to top the success of ITB Asia 2016.
“We have 940 exhibitors in attendance and 951 buyers from the MICE, corporate and leisure sectors, putting Singapore at the centre of all this activity,” said Katrina Leung, executive director of Messe Berlin (Singapore), the organiser of ITB Asia.
Ahead of the milestone event, the exhibition space at ITB Asia 2017 had completely sold out in August after it garnered the highest number of exhibitor bookings, attributed to a tremendous surge in booth bookings from the global market.
Overall, BRICS economies exceeded exhibitor booking growth rates with South Africa, Russia and Brazil leading the trend.
While African and Russian markets make a strong showing at this year’s show, north Asia features prominently with a strong showing by Japan and South Korea.