ibis Styles Birmingham Oldbury is set to open its doors for the first time.
Paying homage to the town’s coal mining history, and industrial heritage, travellers can immerse themselves in the Black Country’s roots at ibis Styles Birmingham Oldbury.
Located just 35 minutes by train from Birmingham International Airport, and only two minutes from the M5, the hotel offers convenient accommodation on the outskirts of Birmingham city centre as well as access to a myriad of sights and activities.
For those looking for an active getaway, take a trip to the Brandhall Golf Club, Portway Climbing Wall or Sandwell Valley Country Park & Farm.
The design-led hotel offers guests comfort, style, impeccable customer service and a central location.
The Black Country theme begins in the 24-hour reception, which is adorned with industrial pendant lighting, retro accessories and exposed brick wallpaper.
ibis’ unique guest welcome initiative ensures visitors experience fast check-in and check-out.
At ibis hotels nationwide, check-in desks have been removed in favour of smartphones and tablets, giving staff the freedom to approach guests and offer a warm welcome.
The hotel has 75 generously-sized bedrooms (including three special family rooms), all in keeping with the theme of Black Country traditional worker’s cottage.
James Wheatcroft, vice president, marketing, ibis-owner Accorhotels, said: “ibis Styles Birmingham Oldbury pays homage to the town’s coal mining history and we are so excited to reveal the concept and ethos behind the design.
“Classic industrial finishes rub shoulders with bright modern colours and shapes – even the briefest of stays will leave a lasting impression.
“The hotel is a fantastic addition to the portfolio, offering guests style and comfort at an affordable price.”