In celebration of TUI Sensatori’s tenth anniversary, the luxury holiday collection has announced plans for IVÓ Beach, an exclusive premium beach club designed around the senses and Restaurant 10, a sensory fuelled dining experience built on flavour pairing and multi-sensory seasoning.
The signature hotels also plan to broaden their offering by opening their first adults-only resort in Fethiye.
TUI Sensatori is one of TUI Group’s seven core hotel brands and concepts.
The latest resort in the TUI handpicked portfolio promises five-star luxury in a stunning location.
Since the first resort in Crete opened in 2008 in collaboration with Atlantica Hotels & Resorts, there have been over 3.5 million a la carte meals served and 115,000 pampering spa treatments given to guests.
The new beach clubs, signature restaurants and adults-only resort will continue to provide the hotel collections renowned five-star luxury service, while pushing the boundaries of multi-sensory experiences.
IVÓ Beach will be a space where couples and families alike can relax and dine on fresh cuisine, focusing on locally sourced seafood.
Beach club packages can be tailored to each guest and on arrival they will receive a personalised recommendation of what package would suit their needs and requirements to re-balance their senses.
The first IVÓ Beach will launch in 2019.
The experience at the new Restaurant 10 will be built on unique flavour pairings and multi-sensory seasonings crafted solely around engaging all of the senses.
The signature restaurant will also include the chance to experience sonic seasoning, which is when different pitches of sound influence the basic taste receptors of sweet, bitter, sour and salty.
In 2019, a premium adults-only expansion called The Residence will open at the TUI Sensatori Barut Fethiye Resort.
This will be the first TUI Sensatori resort that is exclusive to adults and will bring a whole new level of luxury to the collection as well as continuing to grow the TUI Group hotel portfolio.
The Residence’s expansive pools will give the illusion that the resort is floating on water.
Lake House Suites will be the most premium accommodation available and feature outdoor hot tubs or swim up pools and a day time butler service, providing the ultimate holiday experience.
Louise Bates, director of concept management for TUI, said: “TUI Sensatori continues to push the boundaries of fuelling the senses for the ultimate luxury holiday.
“As our hotel portfolio grows, we look for exciting new ways we can create multi-sensory experiences for our guests to fall in love with.
“We are extremely excited for the launch of IVÓ Beach and Restaurant 10, and hope that these experiences will inspire people to further engage with their senses.”
TUI Sensatori Resort Atlantica Rhodes is the newest addition to the TUI Sensatori collection and a further milestone on TUI Group’s growth roadmap, designed in collaboration with Atlantica, the hotel is scenically located here in Gennadi, Rhodes overlooking the crystal-clear waters of the Aegean Sea.
There are 304 impeccably furnished rooms and suites all combining comfort and modern architecture.
The majority of the rooms feature private pools, and the resort has more swim up rooms than any other TUI Sensatori Resort, all sensitively designed to appeal to families and couples.
Dimitris Nicolaides, joint chief executive of Atlantica Hotels & Resorts, said: “As our portfolio continues to grow, offering our guests’ unique hotel experiences is our sole purpose.
“Luxury nowadays has been redefined as it has less to do with physical materials and more to do with anticipating and fulfilling our guest’s emotional needs.”