Virgin Holidays has launched the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations.
By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist.
As the popularity of guidebooks wanes and social media increasingly dictates travel choices, the digital platform enables today’s travellers to make the most of their holiday and visit the most-Insta-worthy hang-outs.
The tool will enable travellers to get even more out of their holiday and avoid missing out on key experiences later.
Tracking social media conversations for hundreds of the most popular in-destination attractions, the high-tech platform offers a multidimensional guide for forward thinking travellers.
The Trending Travel Guide also features comprehensive blogs and reviews from local travel writers and influencers, written exclusively for Virgin Holidays.
These expert contributors gather special insight and insider tips to help travellers squeeze the most out of their holiday experience.
The Trending Travel Guide launches for New York City, Orlando and Las Vegas, with more destinations coming soon.
Joe Thompson, managing director at Virgin Holidays, said: “The world is a playground full of countless adventures to dive into, experiences to share, food to try and hidden gems to uncover.
“We want our customers to try something incredible every time they go on holiday.
“The Trending Travel Guide has been developed to help people discover new and exciting experiences, by harnessing the power of social media.
“At Virgin Holidays, we believe in living life to the full and the Trending Travel Guide is here to put the most-talked about itinerary items on travellers’ radars – all in one place.”
Virgin Holidays’ new digital platform harnesses the power of sophisticated social listening technology, Crimson Hexagon, to seamlessly analyse tens of thousands of social posts and deliver up-to-the-minute travel tips based on the most Instagram-worthy places.