VisitEngland’s Christmas Trip Tracker Survey released today shows that more than 13 million Brits (26 per cent) are planning an overnight trip in the UK during the Christmas and New Year period, bringing an estimated £2.6 billion boost to the economy.
The figures show an increase on last year’s results when 10.3 million Brits (20 per cent) planned to take an overnight trip in the UK during the festive season.
Tourism minister, Michael Ellis, said: “It is excellent news that communities and businesses across the UK will see a festive tourism boost this Christmas.
“The UK’s tourism offer is very strong with brilliant things to do and places to see, and I encourage everyone to go out and explore our beautiful country.”
Popular seasonal activities Brits plan to do include going out for a meal (43 per cent) shopping at post-Christmas sales (37 per cent) and visiting a Christmas market (31 per cent).
More than one-in-five (23 per cent) will participate in outdoor activities such as walking or cycling.
VisitEngland director, Patricia Yates, said: “It is great that so many of us are planning to take a domestic trip during the festive period, boosting the UK economy through tourism.
“From seasonal experiences visiting Christmas markets to enjoying year-round attractions such as walks in the countryside and dining out in restaurants, destinations across the country are tempting Brits to explore beyond their doorstep.”
Of those surveyed, younger people are more likely to spend money at seasonal shopping events, with 45 per cent of 16-to-24-year olds planning to shop at post-Christmas sales and 49 per cent planning to visit a Christmas market.
Among those definitely planning an overnight trip in England, 40 per cent are planning on taking two or more trips during the festive period.
The survey also shows that 11 per cent of Brits have yet to decide if they will take an overnight trip in England during the festive season.
Tourism is worth £127 billion annually to the UK economy, creating jobs and boosting economic growth across its nations and region.