The Mexico Tourism Board has revealed its new campaign, “A World of Its Own” to the UK – its third biggest market – at World Travel Market.
The campaign represents the next chapter in Mexico’s global tourism positioning and promotion, and focuses on the vibrant, multi-faceted experiences that keep Brits returning to Mexico and its hundreds of destinations, time and again.
The “A World of Its Own” positioning highlights the sheer scale and diversity of Mexico’s tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the eighth most visited country in the world, outpacing the global industry average in growth, by several times.
Over 513,000 Brits visited Mexico in 2016, an impressive 8.9 per cent increase on 2015.
“Mexico has a strong relationship with the UK – we enjoy welcoming British travellers as much as they enjoy visiting our country.
“This new campaign is a personal invitation to more UK travellers to immerse themselves in everything that Mexico has to offer,” explains Hector Flores Santana, Mexico Tourism Board chief executive.
“We constantly hear visitors tell us that Mexico is unlike anything they have experienced, it has colour, magic and sometimes surreal qualities.
“This new campaign seeks to capture these experiences and show that Mexico is truly ‘A World of Its Own’.”
Santana expanded: “They have shared their marvel that in just one day they can relax at one of the world’s top beaches, stroll through colourful markets, hear the Maya language still spoken, visit a crystal blue water cenote hidden in the jungle and savour a mix of modern and ancient flavors at dinner.
“Throughout their journey they are greeted with the warm smiles of the Mexican people while enjoying the quality service of Mexico’s world-famous hospitality.”
By telling rich stories about these diverse and vibrant experiences, the campaign builds upon Mexico’s reputation as a mega-destination.