Norwegian Cruise Line has experienced rapid growth worldwide during the past few years, in particular in the UK market, which is now Norwegians largest international market outside of the USA.
As a result of this success and taking the potential of the UK market into account, the cruise line has announced an organisational restructure in the EMEA region.
The region is being restructured into two distinctive markets: Continental Europe and Scandinavia; and UK, Ireland, Middle East and Africa.
These markets will be responsible for their own sales and marketing activities and each will report directly to Harry Sommer, executive vice president, international business development for Norwegian Cruise Line.
Nick Wilkinson will become vice president and managing director UK&I and MEA heading up the key markets of the UK and Ireland as well as the growing and developing markets of Israel, South Africa and the Middle East.
Christian Boell will continue as vice president and managing director Europe including all markets within continental Europe and Scandinavia.
Sommer commented on the restructure: “With the introduction of the Jade as the fifth ship in Europe and the increased capacity with the Getaway in the Baltic, we have increased our opportunity to sell more cruises in Europe.
“Nick Wilkinson has spearheaded the growth in the UK&I and his promotion to vice president and managing director reflects the achievements he has made in this market.”